Currently, there are 45 classes of goods and services under which the trademark can be registered. The other important point is identifying which class you belong to. Remember to choose a unique and distinctive mark which will represent your company. When you plan on registering a trademark there are a few steps involved. Registration of a trademark is done by the Registrar Office of Trade Marks. This process can be indefinitely done, meaning as long as you keep renewing the trademark it will not expire and will continue to be under the protection of the Act. Where a patent expires in 20 years a trademark registration expires after 10 years of its registration, but unlike patents, a trademark can be renewed again for another 10 years. Unlike patents, trademark does not have a definite limitation period. Trademarks help the customers to recognise the brand and the brand value in one look such as the logo of a tick sign for Nike or a jumping wildcat for Puma etc. It is important to register your trademark because it prevents others from copying your mark and misrepresenting other products with your mark. To get the protection of trademark rights one has to register the trademark. Trademarks and its rights are protected by the Trademark Act, 1999. Trademarks are classified as intellectual property and therefore is protected from infringement. It can be associated with your brand or product. It is important because it differentiates your products from the competitions. They can be designs, pictures, signs or even expressions. In simple words, trademarks are special unique signs that are used to identify goods or services from a certain company.
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